Saturday, January 22, 2011
Here's a behind-the-scenes-look at the development of a book cover. The first cover was considered too hard to read from a distance by the marketing folks at Sylvan Dell Publishing. Normally when I hear the marketing department wants changes all sorts of red flags go up. But I really trust this publisher, they just know how to do things right so I was happy to work with them on cover revisions. We took one of the interior spreads and made a few adjustments and now it's our new cover for Animalogy. It actually wraps around the back which you don't see here. I think it's a stronger cover and hopefully easier to read. Most people still judge a book by its cover, don't you?
The original cover art is now moved to the title page so I'm glad that artwork will still see the light of day.