Sunday, February 21, 2010
Odyssey Books and TLC's Cake Boss make stories good enough to eat
Congratulations to Odyssey Books! This is their first year to exhibit at Toy Fair at the Javits Center in NYC. They kicked off their new product line and book imprint, StoryTime Cafe by having Carlos Bakery, better known as TLC's "Cake Boss" make a custom-built cake, depicting Christina, Barb's daughter in bed reading a book surrounded by many of the characters featured in their childrens' picture books.
That's Mauro Castano, Buddy Valastro's right hand man personally setting up the cake display and supervising the cutting of the sheet cake served to all the reporters and retailers at the show.
Leave it to Barb Ciletti to do a first rate job introducing their new product line!
Photos by Nancy Stadler